Tech Mpire is delighted to announce its recently launched fraud prevention SaaS, TrafficGuard, has been selected as the Mobile Marketing Innovation Award winner by MarTech Breakthrough.
MarTech Breakthrough is an independent organisation that recognizes top companies in the fields of Marketing, Advertising and Sales Technology.
“TrafficGuard is introducing a new, more sophisticated approach to fraud mitigation for digital advertising.” said Luke Taylor, Tech Mpire Chief Operations Officer. “We are delighted to receive this industry recognition for TrafficGuard so soon after its launch and very proud to accept the Mobile Marketing Innovation award”.
The mission of the MarTech Breakthrough Awards is to honour excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world. Esteemed winners in other categories include MailChimp, HubSpot and Adobe.
Managing Director at MarTech Breakthrough, James Johnson said of TrafficGuard’s win, “Building trust in advertising and marketing is one of the biggest challenges of our industry, and certainly advertising fraud must be addressed as budgets continue to increase in the area of mobile marketing.”
TrafficGuard is tackling this issue head-on, ensuring that mobile ad fraud is mitigated and reported before it hits advertising budgets. With advanced fraud detection and machine-learning technology applied to three levels of mobile advertising measurement, TrafficGuard is well deserving of our 2018 MarTech Breakthrough Award for mobile marketing innovation. Congratulations to the TrafficGuard team!
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit http://martechbreakthrough.com/