Adveritas is delighted to announce that its fraud prevention SaaS, TrafficGuard, has been named one of Australia and New Zealand’s most innovative technology companies in 2020 AFR BOSS Most Innovative List.
The prestigious annual list, published by The Australian Financial Review and Boss Magazine, is based on a rigorous assessment process managed by Australia’s leading innovation consultancy, Inventium, in conjunction with a panel of industry expert judges.
TrafficGuard ranks 8th on the Technology list from over 600 nominated organisations across Australia and New Zealand and has been recognised for its machine learning based PPC protection that proactively fights click fraud – delivering over 28x ROI to its 400+ clients.
The assessment measures an innovation implemented in the past two years, the problem that the innovation is solving, the quality and uniqueness of the solution and the level of impact that the innovation has had. Inventium also assesses internal elements such as innovation culture, strategy, resources and process, which demonstrate a sustainable and repeatable approach to innovation. The full list can be viewed here.
Dr Amantha Imber, Founder, Inventium says:
Inventium is proud to announce the 2020 Most Innovative Companies list in conjunction with AFR. The global pandemic has truly given rise to the saying ‘necessity is the mother of invention’, and we are thrilled to recognise many organisations who have successfully pivoted their offerings and relished the opportunity for change.
On behalf of the Adveritas team, we would like to thank The Australian Financial Review and Inventium for recognising our efforts in combating ad fraud and strengthening the digital advertising ecosystem.
About The AFR Boss Most Innovative companies list
The AFR BOSS Most Innovative Companies list (previously the BRW Most Innovative Companies list) is now in its ninth year. The list ranks the most innovative organisations in Australia and New Zealand, by industry, and is the only national list of its kind. The list is judged and compiled by Inventium – Australia’s leading innovation consultancy. Inventium uses a unique, scientifically proven approach to help organisations grow through innovation. In 2020, the list comprised ten industry lists, compiled from over 600 nominations.
Inventium is Australia’s leading behavioural science and innovation consultancy. Since 2007, Inventium has helped over 400,000 people become more innovative and more productive at work. Inventium applies the latest findings from science (psychology and neuroscience) to help organisations unlock growth through innovation. Inventium is the official methodology partner of the AFR Most Innovative Companies list and the AFR Best Places to Work List. Inventium is also a proud BCorporation.
About The Australian Financial Review
For more than 50 years The Australian Financial Review has been the authority on business, finance and investment news in Australia. It has a reputation for independent, award-winning journalism and is essential reading for Australia’s business and investor community. The Australian Financial Review is owned by Fairfax Media Limited [ASX:FXJ], a leading multi-platform media company in Australasia.